Discover the possibilities of Agile Marketing and the power of applying Agile outside of IT. Maria Matarelli explores a case study of Agile applied to Marketing and discusses the benefits of aligning your organization’s use of Agile across departments along with the mindset shift necessary.
Maria Matarelli is an international business consultant, published author, and Certified Scrum Trainer (CST) who travels the world on one-way tickets consulting and training companies on reaching true agility. Maria travels to consult organizations and speak at industry conferences with locations including Chicago, New York, Vancouver, Morocco, London, Istanbul, Shanghai, Singapore, Portugal, and more. While looking for ways to continue to expand Agile outside IT, Maria and her team have been applying Agile to the Marketing realm with incredible results, which led to Maria co-founding the Agile Marketing Academy.