Organizational agility is the future of business, yet only a tiny fraction of organizations have successfully managed a complete Agile transformation. In spite of decades of implementation and success in IT, why does Agile struggle to make the jump to the rest of the organization? What if the very experiences that drive Agile change agents to evangelize it outside of IT are getting in the way of total Agile transformation?
Join Certified Professional in Agile Coaching and 15-year digital marketer Andrea Fryrear as she uses Agile marketing departments as a case study for understanding and eliminating the biggest barriers to Business Agility.
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About the Speaker:
Andrea Fryrear is the co-founder of AgileSherpas and the world’s leading authority on agile marketing. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of two books on Agile marketing, and an internationally sought-after speaker and trainer.
She holds numerous Agile certifications, including Advanced Certified Scrum Product Owner (A-CSPO), ICAgile Certified Instructor, Certified Professional in Agile Marketing (ICP-MKG), Certified Scrum Master (CSM), Certified Agile Leader (CAL-1), Certified [email protected] Practitioner, and Certified Professional in Agile Coaching (ICP-ACC). When not on a plane or at a keyboard, Andrea’s most likely in the mountains of her adopted home in Boulder, Colorado.