Chatbots help in advanced personalization from the very first interaction with the client. Chatbots can fetch information about clients at a faster pace and tailor the content accordingly.
A major flaw with human support is the necessity to keep an employee always working the shift. And the quality provided by the humans would be heterogeneous according to their mood and situation. However, AI chatbots provide homogeneous service tirelessly round the clock.
AI chatbots ensure that the amount of human expertise needed for simple tasks is decreased so that those resources could be relocated and used for complex tasks. This helps in improving staff and resource efficiency.
Aside from helping clients, a chatbot can become a brand ambassador for an organization and its services or products. Give it a name, a personality, maybe a face too and the potential customers will start associating the brand with your chatbot. Siri and Alexa are live examples of this strategy.
There are certain times when there is a hike in traffic to your site. There are certain times when there is a spike in traffic to your site. It could be during peak hours or the festive season. Having a chatbot ensures you the scalability to handle various conversations together on a real-time basis, rather than having limited number of humans.
According to Invespcro.com Chatbots can save up to 30% of customer support costs with quality service. It can deal with numerous tickets at the same time without any delay while keeping the costs under check..