Cookies and Visitor Tracking Notice
We track visitors to our website using Google Analytics from Google, Inc. Google Analytics records how you arrived at our site, what pages you view within our site, the time spent on different parts of our site, and some basic information about your computer and browser. All of that information is anonymous – so we don’t know who you are; we just know that somebody visited our site. We actually look at data in aggregate, so, while we know that several people visited a page on a given day, we cannot identify who specifically visited.
Why do we collect this information?
The information we collect from Google Analytics helps us understand what parts of our sites are working well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.
To learn more about how Google Analytics processes and collects this data please follow this link – https://www.google.com/policies/privacy/partners
You can also opt-out of Google Analytics tracking as well, please follow this link – https://tools.google.com/dlpage/gaoptout
We use HotJar, a third party marketing tool, to try and understand what our website visitors are looking for and what they’re interacting with on our website.
How do we use HotJar?
HotJar enables us to gather feedback from you via polls/ surveys/ direct questions that pop-up when you visit our site/ one of our webpages. You can choose to not interact with these. If you do give us your feedback, you have the option to ensure your feedback is not tied to any other data.
We also use HotJar to build a heatmap for page visits. This gives us information on what links were clicked and how much of a page was scrolled. However, we just know that a visitor interacted with a page on our website in a certain way, we cannot determine who this visitor is.
If you do not want Hotjar to collect your data, you can use this link – http://www.hotjarconsent.com
Usage of Web Beacons/ Clear GIFs
When you use our site, we may employ clear GIFs (also known as web beacons) which are used to track the online usage patterns of our users anonymously.
In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting and improve the effectiveness of our marketing. You may opt out of receiving email communications from us by using the unsubscribe link within each email. However, you will continue to receive transactional messages from us regarding any of our Products and Services that you have signed up for.