Right way to build brand!

Google named world's number 1 brand!

Google has been named the world's number one and most powerful brand for the second year in a row, with an estimated value at $85,057 million. This, according to BrandZ's top 100 brand ranking for 2008.

If you notice a company such as Nike is coming at #53. This is very surprising to me! I see lot more advertising and marketing done by Nike as compared to Google. These days every sport that you see on TV has Nike sponsorship! This holds true from US athletics to European soccer leagues to the latest Indian Premier League! You do not see any advertisements by Google at sports events, on billboards (except may be in Mountain view CA), or on TV! Despite that it is coming in at #1.

This talks a lot about the popularity of Google and it's products. If you build the right product that solves right problems, people will notice you! Brand equity you build this way is long lasting and it is the right way to build brand awareness!

-Suhas A. Kelkar
VP Product Management, Digite

Process Becomes a Breeze in Tampa at SEPG North America!

Posting a conference report from Mike Amend who is a Senior Director, Business Development based out of US.

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Digite definitely led the wave of Process Improvement on the beautiful shores of Tampa Bay. Although, I can assure you our feet never had the time to touch the beautiful sands of the pristine Florida beaches! Our time was overwhelmed with interested parties from the United States, Europe, South America, Asia and parts unknown (California?). Even though this was SEPG North America, the rest of the world was very well represented!

Digite attended and exhibited at the 20th Annual SEPG North America, March 17 – 20. The reception of our solution to those most interested in Process Leadership was extraordinary! These people knew the importance of process, but also knew that the supporting pieces of our holistic solution solved many of their common issues that doomed the best honed process. Vision from our Project Portfolio and Management piece of our solution, coupled with out completely integrated Collaborative Software Development pieces (Requirements, Change, Document and other IT Management needs) provided the support to both monitor, measure and enforce process throughout the Enterprise. They were AMAZED they could get this all from one, web-based tool! They had all been forced to use lightly interfaced point-solutions that did not work well together – even if all came from the same vendor! Because we were so different, Digite was a BIG hit!

The show was attended by Ram Subramanian, Mahesh Singh, Mike Amend and Rahul Kapoor. As usual, the four of them traveled quite well together and found the food of the Tampa area exceptional! Mike and Mahesh judge the culture of any destination by the quality (and quantity) of the cuisine at the best Thai Restaurant in the area! They were pleased to say that Tampa Thai is some of the best (and most abundant) they have enjoyed outside of Thailand!

Next year, the SEPG conference will be hosted by San Jose and I am sure that Digite will make the grade again as one of the Premier stops within the Exhibit Hall for those interested in Process Improvement and Governance within the Application Lifecycle Management of the Enterprise.

We look forward to seeing you there!
-Mike Amend (You can reach me at mamend at digite dot com)

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